Semiotician, is Phd in Sciences of Language (Ecole des Hautes Etudes en Sciences Sociales, Paris) and professor of Advertising and Integrated Strategies at Siena University.
She has taught also in universities abroad, specially in France and Brazil, and in several Masters of Communication and Fashion. She has been working for years as research director for international marketing research institutes; in 2001 she founded BABA, a consulting company specialized in trend analysis and quali-quantitative surveys for strategic and communication marketing. She is ESOMAR member.
Moda: Regole e rappresentazioni (Franco Angeli, 1994);
Du dispositif rythmique (L’Harmattan, 2000);
Marketing Moving: l’approccio semiotico (Franco Angeli, 2001);
Marketing moving: semiotique, marketing, communication (L’Harmattan, 2003); Il dispositivo ritmico (Meltemi, 2004);
Hot spots e sfere di cristallo. Marketing della tendenza e ricerca semiotica (Franco Angeli 2007);
Imperfezioni (with E.Landowski, eds., et.al. edizioni, 2010).
Since 1993 she is journalist; she has been publishing in Il Sole 24Ore, D, Daily Media, Strategia, Jardin des Modes.