Is a practicing architect and researcher focusing on designing with the human experience in mind. He is Director of Hume, a science-informed architecture and urban design practice backed by research at its Human Metrics Lab.
In 2015, Itai founded the Conscious Cities movement; a new field of research and practice for building environments that are aware and responsive, using data analysis, AI, tech, and science-informed design. For his work in advancing changes in the design profession, he was named by Metropolis Magazine as a one of 2020's 'Game Changers' in transformative ideas in Health, Social Justice, Technology, and Urbanism.
Itai is the Director of The Centre for Conscious Design, a think tank focused on using design to address urban challenges facing society today and in the future. The centre publishes open-access research and organises conscious design events worldwide.
Carrying out thought leadership roles in a number of research and policy bodies, Itai contributes to strategies that focus on impact through the built environment, and is on the Advisory Council of the Academy of Neuroscience for Architecture.
An alumnus of The Bartlett School of Architecture, UCL, Itai has worked alongside the late visionary architect Jan Kaplicky at Future System on projects such as the Ferrari Museum in Modena.
His design work and writing has been featured internationally and he is a regular speaker at events focused on the built environment and human impact.