NAAD Master is promoted by
Renato Bocchi, Harry Mallgrave, Juhani Pallasmaa, Alberto Perez-Gomez, Sarah Robinson, Giovanni Vecchiato
Claire Daugeard, Richard Jedon, Antonio Sorrentino.
DAVIDE RUZZONArchitect NAAD Director
RENATO BOCCHIArchitect IUAV Venezia
AGOSTINO DE ROSAArchitect IUAV Venezia
HARRY MALLGRAVEArchitect IIT Chicago
JUHANI PALLASMAAArchitect Helsinki UNI
ALBERTO PEREZ-GOMEZArchitect McGill UNI
SARAH ROBINSONArchitect and Philosopher
GIOVANNI VECCHIATONeuroscientist Parma UNI
ALESSANDRO ADAMOArchitect DEWG L22
MICHAEL A.ARBIBNeuroscientist Southern UNI
PIETRO AVANZININeuroscientist Parma UNI
ANNA BARBARAPolitecnico MI
EVA BELLINIASST SS Paolo e Carlo MI
TATIANA BERGERNew School UNI S.Diego
ALAIN BERTHOZNeuroscientist C.d.F Paris
ERIKA BORELLAPsychologist Uni-Padova
ELENA BORRANeuroscientist Parma UNI
BILL BROWNINGBiophilic Designer Terrapin BG
ISABELLA BOWERDeakin University
ELISABETTA CANEPAArchitect Genova
FAUSTO CARUANANeuroscientist Parma UNI
GIOVANNA COLOMBETTIPhilosopher Exeter UNI UK
BOB CONDIADesigner Kansas State UNI
MASSIMILIANO CONDOTTAProfessor IUAV
ANTONIO DAMASIONeuroscientist USC CA
CINZIA DI DIOPsychologist La Cattolica MI
EVE EDELSTEINClinicians for Design
COLIN ELLARDNeuroscientist Waterloo UNI
MADDALENA F.DESTRONeuroscientist Parma UNI
MELISSA M. FARLINGPrincipal MultiStudio
TYE FARROWArchitect, Farrow Partners
SHAUN GALLAGHERPhilosopher-Memphis Uni
VITTORIO GALLESENeuroscientist Parma UNI
SERGEI GEPSHTEINNeuroscientist Salk Institute
BERNARDO GOGNAArchitect, Aviation AECOM
SARAH W. GOLDHAGENArchitect Scholar NW
TONINO GRIFFEROPhilosopher Tor Vergata UNI
MARK A. HEWITTArchitect, Historian
TIM INGOLDAnthropologist Aberdeen UNI
ANDREA JELICArchitect Aalborg UNI DK
ANDREAS KIPARArchitect, LAND founder
DAVID KIRSHNeuroscientist, ANFA Pr.
SUSAN H. MAGSAMENArts+Mind Lab New York
MARCO MAIOCCHIProfessor POLIMI
ARAM MEGIGHIANNeuroscientist Uni PD
ALESSANDRA MICALIZZIPsychologist PhD MI
UPALI NANDADirector Research HKS
ITAI PALTIArchitect HUME
SILVIA PANZAVOLTAPsychologist INDIRE MIUR
ISABELLA PASQUALINIArchitect EPF Lausanne
ALAN PENNArchitect, Bartlett UCL
GABRIELLA PRAVETTONIPsychologist UNI MI
TIZIANA PROIETTIArchitect Gibbs College US
GIACOMO RIZZOLATTINeuroscientist Parma UNI
STEFANO ROZZINeuroscientist Parma UNI
EMANUELA SAITAPsychologist La Cattolica MI
DAVID SEAMONKansas State Uni
TAL SHAFIRNeuroscientist Haifa UNI
MILTON SHINBERGNeuroscientist Haifa UNI
EMANUELE SICILIANOEngineer ATMOS BP L22
CORRADO SINIGAGLIAPhilosopher La Statale Uni MI
DAVID SIMArchitect, Urban Designer
ADOLFO SUAREZArchitect L22
OSHIN VARTANIANNeuroscientist Toronto UNI
ANGELA VETTESEProfessor IUAV Venezia
PIETRO ZENNAROArchitect IUAV Venezia
PEOPLE CAN LIVE BETTER.
to our urban environment
enhances our daily life.
Each day we are moved by expectations: these float in our conscious mind and into the deeper level of our being. Neuroscience and architecture, biology, philosophy, anthropology, art, and science, now can help us to rebuild a richer attunement between us and the place we live. At NAAD in Venice, we have convened some of the most important professors, professionals, operators, managers and architects in these fields to bridge the gap between scientific theories and design.
Addressed to architects, designers and consultants of companies the Master aims to train people capable of completing projects and services centred on improving the human experience of architectural and urban space, to be included within design firms, real estate development groups and private and public services management companies.
NAAD transmits the scientific knowledge aimed to favor an architectural design able to create attunement between users' pre-cognitive expectations and multi-sensorial experience of space, according to the perception models developed by the neurosciences.
Urban spaces, and transitions inside/outside buildings, is a crucial topic our course looks carefully, intending to integrate scales of perception, through an emotionally-driven approach, with significant outcomes on the health.
The PostGraduate Master creates the basis for students to understand how to make the conditions, through the composition of architectural elements (topological and proxemic relationships, geometry, light, rhythm, texture, color, materials, sound), for a regulated development of the emotions in the experience: this, to strengthen attention, memory, learning and the quality of social relations.
The course developed its program with particular reference to Airports, Factories, Hospitals, Hotels, Parks, Prisons, Retails Malls, Schools, Senior Residences, Social Housings, Student Housings, Urban Spaces, Workplaces, to provide the tools to create architecture suitable to its use, and also able to improve the economics figures (ROI, SROI, Asset Value) of private and public companies.
ANATOMY AND PHILOSOPHY OF THE ARCHITECTURAL PERCEPTION
During the first three months, students will be given the fundamentals to understand how our body is provided with a uniquely evolved range of systems able to receive signals from the outside world, focusing on body movements. next, we will analyze each element involved in the architectural process and the human sensory system. light, topology, organization, and use of space, geometry, rhythm, texture, matters, sounds, and smells: all these elements, prior individually and then through their integration, will be analyzed concerning the physiology of the human sensory system along with the interaction into architecture. also, students will deal with the evolution and nature of emotions and feelings, up to the arising of conscience. all this, inside a philosophical framework grounded in neuro-phenomenology and pragmatism.
The lasting of the Module will be made of 120 hours of lessons divided into three parts of 30 hours to be developed in three weeks, with other three classes' clusters of 10 hours each month, to experience applications and tests.
CALENDAR I-II-III week
Architecture and the body-brain system
Students will work on the nature of the human pre-cognitive emotional expectations surging from daily activities. From February to April, students will focus on the link between the body and its movements and, consequently, deriving from these underpinnings, developing the different patterns of interaction with space. Finally, students will learn how to translate awaited emotions in a dynamical perception of shapes able to attune humans' needs with architecture. Related consequences in cognitive performances, health, well-being, and improved social relationships are all the classes' outcomes will focus on in the course's module. Some lessons will also be directed to gain knowledge of physiological and brain activity measurements.
The Module will be developed through 120 hours of lessons. Divided into three parts of 30 hours, to be set in three weeks, with other three classes' clusters of 10 hours each month, it aims to develop a method for the translation of this knowledge in architectural terms, starting from the thesis' topics, chose during the first Module.
CALENDAR I-II-III week
PRE-COGNITIVE HUMAN DEMANDS AND THE DESIGN OF ARCHITECTURE
The third module will give the students the instruments to transform and erect buildings in cities, taking care of users' needs. NAAD will organize fifteen days on some study cases: Airports, Factories, Offices, Malls, Furniture, Hospitals, Prisons, Schools, Social Housings, Student Housings, Senior Residences, Sacred Spaces, Parks and City Planning. In the first part of the daily lessons, for each of the investigated fields, the course will address the expected emotional mixtures featuring the specific typology. Then, in the second slot of each class, some key projects will be introduced by firms, managing companies, or designers who developed these actual study cases.
The lasting of the Module will be made of 120 hours of lessons divided into three parts of 30 hours to be developed in three weeks. The last Friday of the third weekly block will host a Closing Day, through which NAAD indicates the next edition's main topic.
CALENDAR I-II-III week
DESIGNING THE ATTUNEMENT
It will be divided into two parts.
Among the fourteen themes worked out in the third module, each student has to select the thesis theme by the end of the first module. Two tutors will follow thesis development: one with a specific neuroscientific background and another skilled in the particular sector of the thesis's interest. Before starting with the drawings, at the beginning of the Secon Module, students in groups, followed by a scientist, have to develop the theoretical framework of the design. After this step, they will transfer in architecture the results and targets previously defined, using as second advisor tutors coming from companies, and design firms, grounded in the chosen field.
The professors available to follow the thesis' theoretical framework development from the end of January are Alain Berthoz, Colin Ellard, Sergei Gephstein, Kate Jeffery, Oshin Vartanian, and Giovanni Vecchiato.
Within the companies, and design firms, invited to present their works in the Third Module, or other adequately selected companies, each student for her/his typology, or field of research, will develop a 260-hour internship, during which he/she will progress with the architectural design, as the advancement of the thesis path.
01| 2022 NAAD GRADUATION
Camila, Birgit, Clara, Giulietta, Giulia, Iga, Clarissa, Melina, Ana, Monica, Vittoria, Rosa, Mariam, Carolina, Panagiota, Dora, Jessica, Sally and Stefano. Last Friday, at the Iuav in Venice, I had the immense pleasure of graduating all these passionate scholars and architects on the challenging intersection of neuroscience and architecture. With them, ever since the 2017 NAAD has bestowed 57 degrees, the large majority to women. When we started this attempt to ground the design on scientific awareness about human responses to environmental perception, it sounded pretentious. After four editions of this course, which has welcomed students from all over the world, we are keen to continue this path.
Creativity and unique culture are fundamental ingredients to interpret this new awareness. No algorithm will ever substitute it. This is the most straightforward reason to embrace this approach.
We are moving ahead with the Fifth edition, 'naturally,' with 90% of women enrolled.