• kenburns1

    NAAD Master 2019/2020

    Neuroscience applied to architectural design

| faculty

Scientific Responsible
Davide Ruzzon

Board
Renato Bocchi
Harry Mallgrave
Juhani Pallasmaa
Alberto Perez-Gomez
Sarah Robinson
Giovanni Vecchiato

Tutor
Federica Casetti
Roberto Fulciniti
Elnaz Ghazi
Richard Jedon
Antonio Sorrentino
Nour Tawil
Natalia Olszewska

naad master-davide ruzzon

DAVIDE RUZZON

Architect
naad master-davide ruzzon
inaad master-r.bocchi

RENATO BOCCHI

Professor IUAV
naad master-h.mallgrave

HARRY MALLGRAVE

Historian IIT-Chicago
naad master-j.pallasmaa

JUHANI PALLASMAA

Prof. Architect-Helsinki
naad master-A. Perez-Gomez

ALBERTO PEREZ-GOMEZ

Historian McGill Un.
naad master-S.Robinson

SARAH ROBINSON

Architect
Master NAAD-Giovanni Vecchiato

GIOVANNI VECCHIATO

Neuroscientist Parma UNI
naad master-davide ruzzon
master NAAD-ALESSANDRO ADAMO

ALESSANDRO ADAMO

Architect L22
M.Arbib-ANFA CA Master NAAD

MICHAEL A.ARBIB

Neuroscientist Un.Southern CA
master NAAD-G.Ascione

GIUSEPPINA ASCIONE

Architect
master PIETRO AVANZINI

PIETRO AVANZINI

Neuroscientist Parma UNI
Master NAAD-Bellini Eva

EVA BELLINI

ASST SS Paolo e Carlo MI
Master NAAD-Tatiana Berger

TATIANA BERGER

New School San Diego
Master NAAD-ALAIN BERTHOZ

ALAIN BERTHOZ

Neuroscientist
Master NAAD-Elena Borra

ELENA BORRA

Neuroscientist Parma UNI
Master NAAD-Burdese

CESARE BURDESE

Architect
Master NAAD-Cnepa

ELISABETTA CANEPA

Polytechnic Genoa
Master NAAD-FAUSTO CARUANA

FAUSTO CARUANA

Neuroscientist Parma UNI
Master NAAD-moniva centanni

MONICA CENTANNI

Professor IUAV
naad master-davide ruzzon
Master NAAD-GIOVANNA COLOMBETTI

GIOVANNA COLOMBETTI

Exeter UNI
Master NAAD-Agostino De Rosa

AGOSTINO DE ROSA

Professor IUAV
Master NAAD-Giuseppa Di Cristina

GIUSEPPA DI CRISTINA

Architect
Master NAAD-CINZIA DI DIO

CINZIA DI DIO

Psychologist Cattolica UNI MI
naad master-davide ruzzon
Master NAAD-Merlin Wilfred Donald

MERLIN W. DONALD

Neuroanthropologist
Master NAAD-Colin Ellard

COLIN ELLARD

Neuroscientist Waterloo Un.
master NAAD MADDALENA FABBRI DESTRO

MADDALENA F.DESTRO

Neuroscientist Parma UNI
Master NAAD-Alessandro Gattara

ALESSANDRO GATTARA

Architect
Master NAAD-SERGEI GEPSHTEIN

SERGEI GEPSHTEIN

ANFA San Diego
naad master-Tim Ingold

TIM INGOLD

Anthropologist Aberdeen Un.
naad master-Andrea Jelić

ANDREA JELIC

ArchitectAalborg University
naad master-SARA LENZI

SARA LENZI

Sound Designer
naad master-Gabriella Liva

GABRIELLA LIVA

Architect Iuav UNI
naad master-davide ruzzon
naad master-MARCO MAIOCCHI

MARCO MAIOCCHI

Professor POLIMI
naad master-SUSAN H. MAGSAMEN

SUSAN H. MAGSAMEN

IAM LABNew York
naad master-Aram Megighian

ARAM MEGIGHIAN

Professor Uni PD
naad master-Cosimo Monteleone

COSIMO MONTELEONE

Professor Uni PD
naad master-R.Neutra

RAYMOND NEUTRA

Neutra Institute Secretary
naad master-Isabella Pasqualini

ISABELLA PASQUALINI

Architect EPFLausanne
naad master-davide ruzzon
naad master-Giacomo Rizzolati

GIACOMO RIZZOLATTI

Professor Parma UNI
naad master-STEFANO ROZZI

STEFANO ROZZI

Neuroscientist Parma UNI
master NAAD-Maria Emanuela Salati

MARIA E. SALATI

Manager ATM
master NAAD-Laura Sangiorgi

LAURA SANGIORGI

Architect
master NAAD-TAL SHAFIR

TAL SHAFIR

Doctor University of Haifa
master NAAD-CORRADO SINIGAGLIA

CORRADO SINIGAGLIA

Professor Uni MI
Master NAAD-ADOLFO SUAREZ

ADOLFO SUAREZ

Architect L22
Master NAAD-ANGELA VETTESE

ANGELA VETTESE

ProfessorIUAV
Master NAAD-Pietro Zennaro

PIETRO ZENNARO

Professor IUAV
Master NAAD-Marco Zito

MARCO ZITO

Professor IUAV

PEOPLE CAN LIVE BETTER.
Neuroscience applied
to our urban environment
enhances our daily life.

Each day we are moved by expectations: these float in our conscious mind and into the deeper level of our being. Neuroscience and architecture, biology, anthropology, art, and science, now can help us to rebuild a richer attunement between us and the place we live. At NAAD in Venice, we have convened some of the most important professors, professionals, operators, managers and architects in these fields to bridge the gap between scientific theories and design.

| goals

Addressed to architects, designers and consultants of companies, the Master aims to train people capable of completing projects and services centred on improving the human experience of architectural and urban space, to be included within design firms, real estate development groups and private and public services management companies.

01

NAAD transmits the scientific knowledge aimed to favour an architectural design able to create attunement between users' pre-cognitive expectations and multi-sensorial experience of space, according to the perception models developed by the neurosciences

02

The PostGraduate Master creates the basis for students to understand how to create the conditions, through the composition of architectural elements (topological and proxemic relationships, geometry, light, rhythm, texture, colour, materials, sound), for a regulated development of the emotions in the experience: this, in order to strengthen attention, memory, learning and the quality of social relations.

03

The course developed its program with particular reference to Airports, Factories, Hospitals, Hotels, Parks, Prisons, Retails Malls, Schools, Senior Residences, Social Housings, Stadium, Student Housings, Urban Spaces, Workplaces, to provide the tools to create architecture suitable to its use, able to improve the economics figures (ROI, SROI, Asset Value) of private and public companies.

| programs



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FIRST MODULE

Anatomy and physiology of the architectural perception


During the first three months, students will be given the fundamentals to understand how our body is provided with a uniquely evolved range of systems able to receive signals from the outside world. Next, we will analyse the interaction between each element involved in the architectural process and the human sensory system. Light, topology, organisation and use of space, geometry, rhythm, texture and matters, sounds and smells: all these elements, prior individually and then through their integration, will be analysed concerning the physiology of the human sensory system.

The lasting of the Module will be made of 120 hours of lessons divided into three parts of 30 hours to be developed in three weeks, with other three classes' clusters of 10 hours each month, aimed to experience applications and tests.

read more
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SECOND MODULE

Architecture and the body-brain system


From the February to April 2020, students will deal with the evolution and nature of emotions and feelings up to the arising of conscience: on these fundamentals, they will focus the link between the body and its movements and consequently, deriving from these underpinnings, the development of language, thought and the same emotions. Finally, students will learn the bond running through empathy and architecture, from which each mean of design architectural atmospheres at one with the use of space is gathered. In the third week, students will work on the nature of the human pre-cognitive expectations, surging from the neuro-biological systems of primary emotions, related to the daily activities.

The lasting of the Module will be made of 120 hours of lessons divided into three parts of 30 hours to be developed in three weeks, with other three classes' clusters of 10 hours each month, aimed to experience applications and tests.

read more
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THIRD MODULE

Pre-cognitive human demands and experience of architecture


The third module will give the students the instruments to be able to transform and erect buildings in cities, taking care of the needs of users. NAAD will organise fourteen days on some study cases: Airports, Factories, Hospitals, Hotels, Parks, Prisons, Retail Malls, Schools, Senior Residences, Social Housings, Stadium, Student Housings, Urban Spaces, Workplaces. At the beginning of this last module will be launched the phase of the design for the students' thesis.

The lasting of the Module will be made of 120 hours of lessons divided in three parts of 30 hours to be developed in three weeks, with other three classes' clusters of 10 hours each month, aimed to experience applications and tests.

read more

FOURTH MODULE

DESIGNING THE ATTUNEMENT

It will be divided into two parts: a 260-hour project work during which the participants of the Master, even within the companies that funded their Grants, or at other selected companies, each for their subject field of research, will develop an application design.

This phase of project planning, followed by a tutor with specific experience in the sector, preceded by 15 hours of lectures to prepare the thesis, will be carried out through in situ studies, interviews of the users of the places, focus groups, photographic surveys: all finalized to take control of the analysis tools provided by the Master. The second part of the 100-hour module will consist of the project translation of this experience into a final thesis.

| INFO

__ Dead Line for the enrollment and information about NAAD: www.iuav.it/DEADLINE

__ Guidelines for the enrollment: www.iuav.it/GUIDELINE

__ For GRANT: www.iuav.it/GRANT

01| NAAD Grants 2019/2020
Till the next end of July, we’ll work with several companies to establish a Grants for each one of the fourteen typologies we chose: Airports, Factories, Hospitals, Hotels, Parks, Prisons, Retail Malls, Schools, Senior Residences, Social Housings, Stadium, Student Housings, Urban Spaces, Workplaces. At the end of July 2019, will be published a Call for Grants reserved to the candidates to this NAAD edition, with all the Grants we agreed with private funders. In the request of admission to the Call, candidates will have to indicate a cluster of three preferred themes among the fourteen areas of research. If rewarded, the students will develop along with the private sponsor, who funded his/her Grant, a design about one of the three typologies, related to the sponsor’s field of activity.

02| Thesis Degree
Students will develop a thesis degree in architectural design. All the students enrolled thank to a NAAD Grant will have to make the thesis on the theme linked to the Grant they won. Differently, the students enrolled without a NAAD Grant will choose freely the typology about which realize the thesis, among the fourteen indicated by NAAD.
The expressive technique will be chosen among all the available means of visual representation, for the architects and the engineers admitted, while for all the other, as medical doctors and psychologists, is permitted to describe narratively the project, or working on the design with another enrolled architect, as a team.

03| Timing of the Teaching Activities
Each one of the three NAAD modules will be composed of three weekly lessons, one for each month. We defined two different ways to take part at NAAD Course, one for 'Full Residents in Venice, another for the 'Flying Residents', who will come in Venice each month, only for the weekly classes.
Each one of the cluster of weekly lessons, from Monday to Friday, will be preceded by an Opening Lesson by the Responsible of the Master NAAD, Davide Ruzzon. These lessons will be held on the Friday afternoon before the beginning of the incoming week of lessons.

After the weekly lessons, the Monday after, a tutor will introduce different kind of Tests and Experiences, to be developed in a team or alone, with the aim to Apply the knowledge acquired the week before. These 'homeworks’ will cover all the two weeks, after the weekly lessons, and we’ll be shared in a Seminar during Friday, at the end of the Second Week.

Opening Lessons by Davide Ruzzon, the Monday about Tests and Experiences and the Friday about the Seminar, all these teachings will be shared in Live Streaming with the 'Flying Residents', who freely could in this way to apply in their cities the programs.

CONTACT US contact NAAD Master

 

| NAAD Master academic year 2017/'18

 

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| WHERE


| Administration Office

Campo della Lana, Santa Croce 601 — 30135 Venezia
Phone: (+39) 041.257.1679 / 257.1882 / 257.1737
Fax: (+39) 041.257.1003
master@iuav.it


| Lessons

Palazzo Badoer IUAV
San Polo 2468 — 30135 Venezia